MOSCOW, DECEMBER 16, 2010 - RT, the Russian English-language news TV channel, now has an audience more than 4 times bigger than the aggregate audience of three leading European news channels in South Africa.
RT's average daily audience in South Africa, the most developed economy on the African continent, is more than 4 times bigger than the overall daily audience of three leading European news channels - Deutsche Welle, France 24 and TV5 Monde - EMS Africa 2010, a survey conducted by Synovate in Africa, finds.
EMS Africa 2010 was the first large-scale television audience survey in Africa. The survey was conducted among the wealthiest 15% of the continent's residents. Synovate is a global market research company that provides services to clients in 62 countries. It is one of the world's top ten research firms.
Data source: EMS Africa 2010 by Synovate