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Fit for fashion: Disney icons get dramatic makeover

Published time: August 30, 2012 09:18
Edited time: August 30, 2012 13:18
Left image AFP Photo / Punit Paranjpe, Right image from Barneys twitter page

Left image AFP Photo / Punit Paranjpe, Right image from Barneys twitter page

Some of Disney’s most favorite cartoon characters have been recast as runway supermodels. The makeover is set to make girls jealous about Minnie Mouse’s slim body and Daisy Duck’s long legs while guys will applaud Goofy on his becoming a macho man.

­Luxury department store Barneys has teamed up with Disney to create an ad campaign called "Electric Holiday," featuring a 3-D film with the iconic characters as supermodels.

The characters had to be made much slimmer and taller to meet the standards of the modern fashion world, wearing outfits by the likes of Dolce & Gabbana, Nina Ricci and Balenciaga.

Image from http://thewindow.barneys.com
Image from http://thewindow.barneys.com

­“When we got to the moment when the Disney characters walk on the runway, there was a discussion,” Barneys Creative Director Dennis Freedman told Women's Wear Daily.

 “The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don’t change. I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed. When you see Goofy, Minnie and Mickey, they are runway models.”

The challenge for those behind the new image of the Disney characters was not to make their transformation theatrical but rather as close to life as possible.

“The world of the Paris fashion shows is of fashion, of people in fashion, of the rituals, all of the idiosyncrasies. The important thing to me was always that it had to be authentic. It really had to hit the nail on the head in every detail,” Freedman said.

The show with the famous cartoon characters is scheduled to take place at Barneys’ Madison Avenue flagship on November 14.

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