No child's play: Dolce & Gabbana to release $45 baby perfume

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Published time: January 31, 2013 10:40
Edited time: January 31, 2013 14:40

What does the Italian fashion duo Dolce & Gabbana know about babies? First and foremost is that they are hooked on bottles. The designers could break the pattern once they release their new perfume aimed exclusively at babies.

­"How can babies smell even sweeter than they already do?" According to the Dolce & Gabbana-produced magazine Swide, the "familiar smell associated with babies that melts our hearts will only be accentuated" by the new fragrance.

It is due to contain the scent of citrus, melon and honey, and won't contain alcohol to irritate a babies' skin.

Image from Stefano Gabbana's Instagram

­However, some parents say they still "can't imagine any mother doing that to a child", concerned over the use of chemicals absorbed into the babies skin, prompting allergies.

The perfume will be unisex, “to cuddle and pamper every little boy and girl.” It's expected to go on sale later this year, priced at about $45 for a 50ml bottle.