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Ferragamo gets Louvre fashion show first

Published time: June 13, 2012 12:21
Edited time: June 13, 2012 17:26
Models present creations from Salvatore Ferragamo Cruise 2013 show at the Louvre museum in Paris June 12, 2012 (Reuters/Benoit Tessier)

Models present creations from Salvatore Ferragamo Cruise 2013 show at the Louvre museum in Paris June 12, 2012 (Reuters/Benoit Tessier)

Salvatore Ferragamo has made fashion history by getting Paris’s Louvre to host the brand’s catwalk show. It is the first time a fashion show is held inside the museum.

­Several fashion shows have taken place in the Louvre’s yard, but never inside the museum, The New York Times says.

Ferragamo’s displayed its 2012 resort collection on a 140-metre runway inside the Denon wing.  It lasted only three minutes.

"Having a runway show inside the Louvre has a meaning that goes beyond the simple concept of fashion," the International Herald Tribune quotes Massimiliano Giornetti, the label's creative director as saying. "It is a statement, a continuation of a long tradition of beauty and sensibility, of passion and a love of art. It's a very positive message – a way to reaffirm our Italian spirit and our culture."

Giornetti mentioned that Louvre’s aesthetics inspired him, while he created the collection. "The clothes' light colored palette is on purpose and in tune with the Louvre's light colored stone," Giornetti told the Associated Press.

The honor to hold a fashion show in Louvre was granted to the fashion house after it sponsored the current exhibition of “La Sainte Anne, Leonardo da Vinci’s Ultimate Masterpiece”. The Italian master’s priceless creation is on display in Paris until June 25.

The Florence-based fashion house was founded by designer Salvatore Ferragamo. The designer died in 1960, but his name lives on as an international company now led by his descendants.  The company produces luxury shoes and clothing, bags, eyewear, watches and perfumes.


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