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Sex bomb book boosts sales of toys

Published time: July 30, 2012 11:01
Edited time: July 30, 2012 15:01
David McNew/Getty Images/AFP

David McNew/Getty Images/AFP

A risqué saga dubbed “mommy porn” has been making hot waves in Europe, boosting sales of sex toys in the UK. The novel Fifty Shades of Grey has sold over 30 million copies in the English speaking world, leaving behind Harry Potter in paperback sales.

­“It's now the fastest selling paperback of all time in the UK, it's probably broken lots of other records at the same time, it's number one, it's still selling half a million copies a week in the UK," bookseller Waterstones' spokesperson Jon Howells told AFP.

Set in Seattle, the first installment of the trilogy explores the “dangerous liaisons” between virgin Anastasia, a recent college graduate, and young businessman Christian, who has a penchant for sadomasochism.

Fifty Shades of Grey has become the most sought-after novel in Britain, Germany and Italy where publishers are doing their best to keep up with demand.

The sex toy industry is also experiencing a hike in sales thanks to the British novel created by Erika Leonard, better known under her pen name E.L. James.

"A lot of crops, a lot of paddles, a lot of these toys as well have all sold a lot more now that the book has brought the BDSM and spanking up into the mainstream. We have classes that are specifically on spanking and we've seen an increase of people coming into those classes looking to learn more," Joanna Wierzbicka, Junior manager at Sh! Womens Erotic Emporium told AFP.

Universal Studios and Focus Features have reportedly bought the rights to all the three books by E.L. James.