Nearly all movies by the Hollywood guru Stephen Spielberg have been filmed with Fujifilm, but the Japanese company will soon stop making the traditional film used to shoot motion pictures due to a rapid fall in demand.
The film and camera maker has suffered from falling demand due to increasing digitalization in the movie industry, Kyodo news agency reported.
Fujifilm has been making film for movie cameras and for screening in theaters for nearly eight decades, since it was founded in 1934. These days, however, it's become common for industry insiders to use digital cameras to shoot movies since the process of editing and distribution is easier.
The Tokyo-based maker currently is Japan's sole make of motion picture film, according to Kyodo. The demand for movie film has been problematic, even more so, following the announcement of price hikes earlier this year.
Fujifilm said, however, it will continue making special film designed to preserve motion pictures, Kyodo added.
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