No 'Hitler' banner for Indian clothing shop

Published time: September 04, 2012 16:02
Edited time: September 04, 2012 20:02
'Hitler' clothing store (AFP Photo / Sam Panthaky)

The Indian clothing shop called ‘Hitler’ is due to lose its notorious name which features a swastika inside the dot in the letter "i" after provoking a wave of outrage among members of the local Jewish community and criticism across the internet.

­The owner of the shop in Ahmadabad in Western India has reportedly promised to rename his store after having to deal with complaints and indignation. Rajesh Shah had complained he had to spend Rs 40,000 on the store sign, and said he wouldn’t change it unless he was fully compensated.

Shah claimed he had chosen to name his shop after the founder of Nazism and initiator of the Holocaust only to pay tribute to his colleague’s grandfather, a strict disciplinarian whom the family referred to as "Hitler."

"Hitler was a nickname given to my business partner Manish Chandani's grandfather because of his strict nature. Frankly, till the time we applied for the trademark permission, I had only heard that Hitler was a strict man,” Rajesh Shah who co-owns the shop told The Times of India daily.

But after the fashion outlet in the main city in Gujarat state opened, with a huge sign reading ‘Hitler’ over the door, a number of people in the city said the name was an ill-placed marketing gimmick.

Shah said he received dozens of phone calls urging him to rename the shop. Israel's Consul General in Mumbai was reportedly among those who had also called on state officials to intervene.

Comments (13)

hawaii guy (unregistered) 19.09.2012 01:55

I hope they open a chain of them in every jewish neighborhood around the world. In fact I hope they make all of its clothes the official uniform of them so we never ever forget who it is that is destroying the world.

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Vinod (unregistered) 06.09.2012 11:55

This idiot need educating about jews and unless he has been pressured by the Indian Government why is he changing his shop name? Indians are a soft push over no wonder the british did what they did in India they can't stand up to anyone. They need Russia and China to make them more stable and stronger so that they can be seen as a strong force not to be reckoned with. Until Indians learn this trait and that jews are not innocent victims at all only then will they learn to stand up and be counted for. Indians are weak and a laughing stock if this is how they behave and can not stand up to a tiny tiny country with 1.3 billion of their own people then they deserve what they get!

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Vinod (unregistered) 06.09.2012 11:26

StG 44 - I totally agree with you, but the main problem here is that those in India don't know what the jews really are like. They think the jews were victims and I foresee jews going to India to provoke trouble, the only way to change things is to educate the Indians that jews are not good people they use the holocaust in the west to ruin people's communities and provoke race mixing except within their own communities look how many wanted 4,000 africans out of israel. I wrote to this man to keep his shop name but he has no idea outside of India what he can do to make a massive profit and to stop bowing down to such a tiny tiny pathetic country. The only way to deal with jews is wait until China takes over the american economy then dismiss jews and stop them from having any influence over in the far east.

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