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Vkontakte changes image to contact foreign audience

Published time: January 24, 2012 13:00
Edited time: January 24, 2012 17:26
V Kontakte is set to target foreign audiences

V Kontakte is set to target foreign audiences

One of Russia’s most popular social networks “V kontakte”, which bears a strong resemblance to “big brother” Facebook, has had a facelift. It’s adopted a new logo as part of plans to have a more global appeal and get users from overseas.

­Vice President of “V Kontakte”, Ilya Perekopsky, says the company is now planning a move into Europe.

The letters V and K have become incorporated, looking curvy, trendy and bold.

According to Russia’s Marker daily, the change is not aimed at gaining more Russian users. “V Kontakte” is the third most popular internet resource in the country after Yandex and, with up to 30 million users daily.