Two British ad-men have launched an unusual self-promo project by placing their “brains” for sale on eBay.

In order to find better jobs, London-based copywriter Bernhardt and art-director Mifsud have launched a whole new campaign offering to bid for their brains and their parts. The Brains unLtd website was specially launched to support the project.

The description of the lots on sale says "Two highly creative brains in mint working condition…  include an acute ability to produce big ideas for brands, services and consumers when presented with a brief."

Sales will begin on February 24 with the starting price of $1.50. For those who want to buy creative brains of the ad-guys out of the auction, the price is set at almost $44,000.

This unusual campaign is aimed at catching the eye of major ad agencies, creative directors, and private clients who might be interested in their ideas.

The Brains unLtd website also offers to buy separate parts of the guys’ brains, for example those responsible for the knowledge of French language, copywriting, musical talent and creativity.

A separate website’s section is dedicated to Zombie. It offers to buy various types of pastry shaped as brains.