Drinking has become a massive problem among Scottish women, the country’s government says. In fact it is so serious that local officials decided to launch a Drinking Mirror - a special mobile app designed to stop women from over-consuming alcohol.
The new Android app is aimed to help Scottish women drink less and prevent illnesses caused by alcohol abuse, by showing them just how their appearance will chance in 10 years if they drink 10 glasses of wine per week.
The Scottish Health Secretary’s office introduced the free app on Tuesday. The initiative is part of the government’s campaign named “Drop a Glass Size” aimed at persuading women to reduce the number of glasses of wine they drink weekly.
The Drinking Mirror app is designed to show your future face depending on how much you drink. You simply make a self-portrait, then and answer how many 175 ml glasses of wine you drink every week. Then the app makes some calculations and voila! It creates an uglier, older and much less attractive reddened and swollen version of you.
Even though the app creates images that can be far from truth, the result is still scary enough to make drinkers reconsider their habits.
According to Health Secretary Alex Neil, “Scotland has an unhealthy relationship with alcohol…” The number of alcohol-related deaths among women aged between 30 and 44 has doubled in the last 20 years, while the chronic liver disease and cirrhosis death rate has tripled.