“You know the song and you know the dance… But what’s Gangam?” The extraordinary success of 'Gangnam Style' by South Korean rapper PSY has sparked a campaign by Seoul officials to attract tourists to the city’s titular Gangnam district.
The South Korean capital’s tourism ministry has released a video promoting the Gangnam district – the richest and most developed area of the city. The clip already scooped around 400,000 views on YouTube, the Daily Telegraph reported.
“What’s Gangnam?” the video asks. Most foreigners do not know what Gangnam means, and think the word translates to 'crazy' or 'fun.' Seoul's Gangnam district, south of the city’s Han River, is the upmarket neighborhood featured as the backdrop in PSY’s original video.
The video focuses on attractions in the prestigious area, like shopping, entertainment and culture. The district, however, has never been a popular tourist spot. Time Out described the neighborhood as “far less visited than other parts of the city.”
PSY’s record-breaking video beat Justin Bieber’s ‘Baby’ on YouTube as the most-watched clip ever. Since its release in August, it’s been viewed over 900 million time. 'Gangnam Style' also holds the Guinness World Record for the song with the most 'likes' ever.