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Vogue China vows underage model spread was 'mistake' it won't repeat

Published time: September 30, 2012 13:22
Edited time: September 30, 2012 17:22
Ondria Hardin (Image from vogue)

Ondria Hardin (Image from vogue)

The go-to fashion magazine Vogue reiterated its ban on underage models in its international editions after 15-year-old Ondria Hardin, a rising star in the US, posed for the pages of Vogue China, prompting shock and criticism.

­Earlier this year, Vogue launched its international Health Initiative across 19 editions of the monthyl magazine, which aimed to promote healthy body images and promised not to knowingly work with models under the age of 16.

Vogue described the recent appearance of a 15-year-old in an article about up-and-coming models in the August issue of Vogue China as a "mistake."

According to China Vogue editor Angelica Cheung, the article was prepared before the Health Initiative was announced, and "editors failed to catch the slip-up."

"It happened under our radar, and we are truly sorry. We will make sure it doesn't happen again," Cheung said.

"All model agencies will be asked to provide documentary proof of the ages of models who are not well known, or they will not appear in the magazine,” a message on the magazine's website read.

Several French blogs recently reported on a shoot involving an underage model for the Japanese edition of Vogue, prompting publisher Condé Nast to pull the article from the magazine.

"The Health Initiative banning underage models is very serious, and we will reinforce it. I apologise for the error which took place in China. We will do everything possible to prevent future errors," Jonathan Newhouse, Chair and Chief Executive of Condé Nast International said.

Condé Nast also clarified that Vogue will still occasionally publish articles on children's apparel, explaining that the ban on young models doesn't apply to children dressed in age-appropriate clothing.