From catwalk to media management – leading Russian fashion designer Valentin Yudashkin is to head the country’s new 24/7 fashion TV channel.
Launching on April 2, Style and Fashion will focus on Russian vogue, traditions and national identity in costume.
Apart from sizzling fashion shows, in-depth interviews with designers, hot style and beauty news, the channel also plans to deliver a wealth of tips on healthy lifestyle, interior design and travel.
Besides haute couture and prêt-a-porter collections, Valentin Yudashkin also creates accessories and porcelain. The channel’s new editor-in-chief will be supported by a bunch of young fashion designers, artists and people “simply in love with beauty and ready to share it”.
Style and Fashion TV will be available on most Russian satellite networks.