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Burger King opens up in battle for Russian burger aficionados
Published: 18 January, 2010, 14:04
Edited: 22 January, 2010, 12:30
Burger King, the world’s second largest fast food chain after McDonald’s, is launching its first Russian operation this week, under license of coffeehouse chain Shokoladnitsa.
The company will be run by Yana Pesotskaya, the former development director for grocery chain Dixy, and former head of upmarket of the gastronomic boutique Hediard, is also a former general director of Retail Profile Russia, specializing in short-term leases of commercial space in trade centers.
Burger King’s PR firm in Russia, MMD, said that the first restaurant will be opened on January 21 in Moscow at the Metropolis shopping center.
Pesotskaya will be responsible for brand development in Russia, current operation activity and franchising strategy.
In 2009, Burger King registered a daughter company Burger King Rus and started hiring employees in April. In November a contract was signed with the owners of Russia’s largest coffeehouse chain, Shokoladnitsa.
18.01.2010, 13:09
Alcohol importers request delay on new licensingEleven of Russia’s largest alcohol importers have written to Prime Minister Putin and the Head of the customs service requesting a delay in the implementation of new import licensing requirements. |
18.01.2010, 17:19
Sberbank trims deposit ratesRussia’s largest bank, Sberbank, has cut deposit rates on Rouble deposits to 8.5%, responding to falls in the Central bank of Russia’s refinancing rate and slowing inflation. |
And you appreciate Big Neon American Signs pasting themselves across your traditional cities? You enjoy your culture being Americanized? You enjoy the fact that likely millions of people go there because they are lazy. It doesn't change the fact that mindless people wanting quick food will always wonder into these restaurants. It is irresponsible to let them sell food as it is irresponsible to let those rat infested street stands selling their Shaurma. It goes beyond choice, it is neglegence. This has nothing to do about people, bigger choice, and economics. It is criminal. These big companies know they are fattening, they know they are enriching America by spreading their businesses around the world, an act that is NOT reciprocated. Then the waist lines of each nation that allows them to enter expand! And EXPAND They Have!!!! MacDonald's has already done its job in Moscow where the fattest people live. People don't know what goes into this food. Study what is in it. Absolutely horrible. These things are treated and bagged. Frozen. Russians quivered in fear over the story of 30 year old meat they said was around in the Nixon years that was about to be sold. This meat is no better.
Those fast food folks are not really your typical greedy US businessmen. It's a CIA plot to make Russians as fat as Americans, so the USA can win more Olympic medals.