Google buys Begun to increase presence in Russian Market

Global Internet search engine Google is buying Russia's leading contextual advertising service – Begun.

Global Internet search engine Google is buying Russia's leading contextual advertising service – Begun.

Google is pay $140 million dollars to Rambler, which currently owns 50.1 percent of Begun.

Rambler will buy the remaining 49.9 percent of the company from Finam for nearly $70 million dollars before the sale to Google is finalized. 

Analysts say the deal will enable the U.S.-based search engine, a late-comer to the Russian market, to challenge the country's top site – Yandex.