Opel sold to Russia and Canada
Published: 30 May, 2009, 16:28
TAGS: Manufacturing, Russia and the global economy, Big deal, Economy
Germany's Opel has been sold – with a joint-Russian-Canadian bid the winner in the race to buy one of Europe's oldest and most well-known carmakers.
Russia's biggest lender Sberbank and automotive giant GAZ – along with Canadian car parts firm Magna – have successfully bought Opel from US motor giant General Motors, which is filing for bankruptcy.
“It's good for Russia to get one of Europe's most technologically advanced carmakers at an unprecedented low price. As a bank we are interested in restructuring Russia's car industry and the purchasing of Opel serves that purpose,” said Sberbank head German Gref.
The rescue plan was approved by the German government early on Saturday.
“Of course nobody can exclude the risks, but I think we have found a responsible solution with private investors and interim funding from the state,” said German Foreign Minister Frank Walter Steinmeier, adding, “It is a solution which preserves [Opel’s] locations in Germany and also preserves the highest possible numbers of jobs.”
As part of the deal Germany is expected to provide a $2.1 billion loan to the company.
Analysts believe that the deal is likely to revolutionize the Russian automotive industry.
“If Russia acquires the full dealers network and engineering facilities, the original design and everything that Opel has been famous for more than a century, this would be a giant leap into the future for Russian car making industry,” said auto expert from Echo Moskvy radio station Aleksandr Pikulenko.
The agreement suggests that Russia’s Sberbank will take a 35% stake in Opel while Magna will have a 20% stake. That will give the consortium a majority, and therefore control.
“This deal shows there's a high level of trust between Germany and Russia – both on a governmental and a business level. The policies that began nine years ago, the policies of integrating Russia into the world economy are bearing fruit. Partnership with Opel is a real opportunity,” said Pavel Bykov, deputy editor-in-chief of Expert magazine.
General Motors will retain a 35% holding, the remaining 10% will go to Opel employees.
All four Opel factories in Germany will remain in operation while Russian car maker GAZ will produce over a million vehicles in Russia and Eastern Europe.
30.05.2009, 15:42
4 comments
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Rahmad, the whole point with buying Opel was to get the brand and the industrial flow, including design, that is the asset they bought. Therefore they are not going to throw part of that asset away and change the name. The point of the deal was to secure the brand, the design and the markets, then optimise by adding Russia as a market and use synergies and alternative manufacturing sites to reduce cost. I am sure, as Sam in an earlier post mentioned, Germany will handle ROW and Russia will handle Opel in the Russian market. The Russian and German cash will finance this through transition to the new business set up. However, it will only all work, if the market exists, and the business is sized to meet that market, otherwise in the end the business will fail. But I am positive and think that the Opel brand is a good one, and good for Russia, so lets hope it all works out, for the sake of everyone, investors, workers and the customers.












What about Vauxhall in the UK