Keep up with the news by installing RT’s extension for . Never miss a story with this clean and simple app that delivers the latest headlines to you.

 

Vegans lovin' it: McDonalds to open its first meat-free outlets

Published time: September 04, 2012 13:13
Edited time: September 04, 2012 17:13
AFP Photo / Peter Parks

AFP Photo / Peter Parks

The McDonald’s restaurant chain is to open its first vegetarian-only outlets in India.

The move is not so much about the hamburger chain going vegan due to a revelation, rather an aspiration to win over the lucrative fast food market of India. The company’s signature product is taboo in India because cows are sacred and beef-eating is prohibited by religion.
Two vegetarian McDonald’s are due to open next year in the Indian pilgrimage centres in the city of Amritsar, home to the Golden Temple, and the town of Katra.

“A vegetarian store makes absolute sense in the places which are famous as pilgrimage sites,” Rajesh Kumar Maini, a spokesman for McDonald’s India told AFP.
McDonald’s has been struggling to strengthen its position on the Indian market, where many Hindus do not eat beef, even if they are not strict vegetarians. Its first Indian store, opened in 1996, served up lamb burgers but those failed to satisfy customers and were eventually given up.

The new all-vegetarian stores in Amritsar and Katra will start by offering the existing vegetarian items now being sold across the country. However the chain would probably develop new items to expand the selection.

“Since this is going to be an exclusive vegetarian restaurant, we will have to look at opening more products,” Mr. Maini said.

Comments

Add comment

Authorization required for adding comments

Register or

Name

Password

Show password

Register

or Register

Request a new password

Send

or Register

To complete a registration check
your Email:

OK

or Register

A password has been sent to your email address

Edit profile

X

Name

New password

Retype new password

Current password

Save

Cancel

Follow us

Follow us