Copycat breakthrough: fake IKEA store in China

August 01, 2011 13:24

A Chinese store named “11 Furniture” is one giant 10,000 square meter copycat. It has taken the brand design of the Swedish furniture giant IKEA from the color scheme down to its small free pencils.

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COPYING THE WEST IS FAIR GAME 01.04.2012 20:07

China suffered enormously under the british opium wars and has spent the last 100 years being repressed by america and uk imperialism without any compensation. It is only fare that china kicks the empire in the golfballs whenever it gets the chance. you think the cia dont try to hack and steal chinas industrial know how? get real!. Ideas should not be copyrighted anyway

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Clamdip 08.08.2011 05:24

I'm gobsmacked that anyone would go to such lengths to copycat like that. What China is really saying is that they don't believe in their own ability, their own designers to create something uniquely Chinese. It's kind of sad really. Are Chinese children being robbed of their own creativity? This is a national travesty. They should be better than this. This should be embarassing and a loss of face? Doesn't China believe in the creativity of its own people?

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joseph walker 06.08.2011 12:23

More interested in all the Fake Politicans in the west,than fake stores.

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Kermit Frazier 03.08.2011 12:41

Sounds like the food's better, the furniture ready to use... Hey! Time for IKEA to pony up & make a Buy Out Offer! (besides, who thinks IKEA's stuff AIN'T made in China, anyway???)

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Jeff (unregistered) 03.08.2011 07:57

The Chinese name for Ikea is "Yi Jia".The Chinese name for 11 is "Shi Yi".It is different.And what does the logo look like? It is misleading without more information.In Asia,there are 7-11,Circle K,Lawson,Family-mart and more which all look the same.Should there be law-suits?

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Jeff (unregistered) 03.08.2011 07:33

That photo is the real Ikea,right?Why isn't there a photo of the "11" furniture?They sell custom-made rather than DIY?

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bstockert 03.08.2011 05:20

don't usually find myself agreeing with "citizen k"(although i respect his/her opinion),however , this time? yeah, i agree.

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pete 02.08.2011 15:20

No problem.  Just post a prominent sign saying this is not IKEA, but something just like it that is cheaper.  Ideas should not be owned when the effect is detrimental to the greater good.  Besides, in china, china make the rules.  Ikea can go home if they don't like it.

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John Linn 02.08.2011 15:09

Jedediah Strutt was a cotton spinner from Belper, England. He developed an attachment to the stocking frame that allowed the production of ribbed stockings, and the stockings it produced quickly became popular.  Samuel Slater at age ten he began work at the cotton mill opened that year by Jedediah Strutt utilizing the water frame pioneered by Richard Arkwright at nearby Cromford Mill. Samuel Slater was well-trained by Strutt, and by age 21 had gained a thorough knowledge of the organisation and practice of cotton spinning. Hearing of the American interest in developing similar machines, and aware of British laws against exporting the designs, he memorized as much as he could and departed for New York in 1789. In 1790 he signed a contract with a Brown to replicate British stolen designs. Samuel Slater was an early American industrialist known as the "Father of the American Industrial Revolution" or the "Father of the American Factory System" because he brought British textile technology to America. As you can see, history repeats itself hearing of the China interest in developing similar IKEA store; they replicated brand name and design of IKEA store in China.  

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Citizen K 02.08.2011 14:47

If stealing ideas and technological innovations of other countries and companies is how China wants to arrive at taking first place in the world economy, I think it will suffering all the shortcomings of a society oriented toward copying than innovating.

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Mel 02.08.2011 14:30

Jaime, you talk about racism in China. Western media is NOT to blame for it or any prejudices.They are very good at creating it all on their own. I've lived in China for 8 years now and find that Chinese people are very racist. They only want to hire WHITE workers. Even if your face looks black or asian, you could be born in America, Canada, England etc and speak fluent English, but they will NOT hire you! Their idea of a Westerner is a white face, blond hair and blue eyes. They will even talk about you behind your back if your a different colour than white, saying bad things about you. I could go on for days about all the things I've witnessed, but getting back to this article, I'm in agreeance with Dave. China does the same with many many things and they get away with it. It should be stopped. If someone was to do this say in Australia, do you not think they would get sued over it??

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Woxley 02.08.2011 10:28

This goes beyond emulating something trendy.  Are you blind?  If I hadn't read the article, I might have assumed from the photo they were discussing a Chinese IKEA store.  Says IKEA.  But it isn't.  The ironic thing about this is that the Chinese seem not to care about quality that goes into a full brand, but the pop culture reference.  Could sell these guys crap, and the volume would make it profitable given all that needs to be done is label something with a popular brand.  Pepsi?  No.  Just bottled water.  McDonalds?  Nope.  Ronald serves tofu now evidently.  Burberry?  Nope, just chav plaid.  I suppose the Chinese market is like the poor family down the street with 10 children.  You have to send them to school in clothes, so it becomes a sew-yourself DIY job cause burlap is cheaper than the mall.  The rest of the world has known for a considerable time that China oozes low quality cheap.
Why the rest of the world has even bothered with China is a mystery beyond corporate greed.  Perhaps these companies deserve to be ripped off.  I don't like it but I can't blame them.

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Dave (unregistered) 02.08.2011 07:51

When a company copies colors schemes, logos, and the name of another company (see the picture of the store) it is not following a trend. This is a direct rip-off of the branding IKEA spent many years developing. If I copy Coca-Cola, Nike, or MacDonalds signage am I simply following a trend? I live in Asia and this article is spot on! This company knows what they are doing and it is dishonest to customers and lazy! It is also illegal but I am sure that local govt inspectors have been paid off to over-look the infringements! Jaime...don't be so naive. Ripping off branding is not the same as following a trend. One more point...this company is not following IKEA's DIY trend, in fact they sell custom made furniture. Customers are attracted by the appearance of IKEA and are offered a very different product. Cheers! Visit Asia someday, it's crazy interesting and not the same as Idaho!  

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Jaime 01.08.2011 20:33

So there's a store that has a similar set-up like Ikea and with similar colours.  It has a restaurant and pencils for customers to use.  What's so alarming or fake about that? Marketing and promotion are about trends.  Corporations start all sorts of trends and then others follow if it works for them.   Capitalist barons that control the media and social discourse insist they own everything and anything others can have can not be self-made until they approve.  Such is trade in technolgical goods.  The Americans would not sell high tech goods to the Chinese for political reasons, but more likely because they don't want the Chinese to make them and then sell them cheaper to others.  They would fear that the Chinese can then improve upon them.  It's about maintaining power and control, and deep-set prejudice.  Read any news about China in the western media, it is always in a bad light.   The western media's China bashing contributes to prejudices against Chinese people and racisim within their countries.

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