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Yo! New eco-friendly car could re-energize Russia’s motor market

Published time: December 13, 2010 14:35
Edited time: December 13, 2010 18:39

A prototype of the first Russian hybrid car has been rolled out to the public on Monday for the first time.

The new vehicle is no gas-guzzler: it runs on a combined gas and electric engine. The car is called “Ё-мобиль” (“Yo-mobil”), the name being a Russian reply to the Western ‘I-fashion’ that brought us the IPod and IPhone.

The designers are hoping this car will capture people's imagination, and spur them to help save the planet. The car is said to have low fuel consumption and will reduce engine emissions in the atmosphere.

One of the founders of the project, businessman Mikhail Prokhorov – one of the richest people in Russia – said it is hoped that the hybrid will break stereotypes, one of those being that Russia cannot produce a good car.

Our goal is not to compete with other hybrid cars, we want to compete with the existing cars,” he said during Tuesday’s presentation.

There are three different types of Yo-mobil: coupé, hatchback and mini-van. The cars are said to be quite cheap to buy, around $10,000, in addition to low fuel consumption costs.

It is expected that the new cars will be hitting the road by 2012.