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Fashion brings together nanotechnology and charity

Published: 17 October, 2009, 17:23

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TAGS: Fashion, Russia


A Mecca for designers from around the world – perhaps, less grandiose than Milan and Paris, but as ambitious and full of energy. The country’s trendiest marathon, Russian Fashion Week, has kicked off in Moscow.

It centers on designers from Russia, America, Europe and Asia.

One of the highlights this year is the so-called “Italian Day”, dedicated to Italian designers and supervised by Italy’s National Chamber of Fashion.

Fashion buffs are also looking forward to checking out the show by “Guli”. The designer behind the brand is the daughter of the Uzbek President, Gulnara Karimova.

Among the most promising Russian designers featured at the fashion week are Masha Sharoeva, Ludmila Norsoyan, Svetlana Tegin and Dasha Gauser.


Norsoyan's 2009-10 collection "Traviata"

According to the Siberian-born designer, Gauser, Russian designers have always been ahead of the fashion game. And despite the economic downturn that has hit designers hard, they still “make quality stuff”.

Speaking of quality, it’s hard not to mention Ludmila Norsoyan, whose name has become synonymous with first-class jersey clothing.

“It’s our know-how,” Norsoyan explains.

Her latest collection entitled “Jeanne d’Arc”, which Norsoyan presented at Russian Fashion Week on October 17, has been created with the help of nanotechnology.

Russian Fashion Week is not all about style but also about charity. In the last three years, RFW has been working closely with the “Life Line” charity, helping children with heart conditions.

Last but not least on the fashion menu is a lecture by the fashion guru Godfrey Deeny, who’s editor-in-chief of “Fashion Wire Daily”.

Fans of cinema will have a chance to watch and discuss films distinguished by particular styles with designers, including the award-winning black-and-white drama “Zift” and Japanese masterpiece “Dolls”.

Valeria Paikova, RT

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Beautiful ideas. This blog is an inspiration.