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Eccentric fashion designer presents new boutique in Moscow

Published: 04 January, 2007, 07:54


Russian fashion designer Denis Simachev has opened a boutique in Moscow. The designer celebrated his sixth year in fashion by throwing a party for his friends and clients.

He set up his brand in 2001 and was the first Russian designer to show a collection at the prestigious Milan Fashion Week.

Denis Simachev is one of the best selling fashion designers in Russia. The 32-year-old fashion designer started his career in menswear and two years ago he finally added women's clothing to his line.

Inspired by Russian culture, history and sometimes even politics, Denis Simachev creates fashion regardless of the trends. Images of Chapaev, a famous Red Army hero, the hammer and sickle, a classic symbol of communism, parts of the Soviet flag – all of these adorn his clothes.

Communication is vital for Simachev. He takes every opportunity he can to send messages to his clientele.

“I like people to be thoughtful, to reflect over what's going on around them. The slogans written on our T-shirts don't belong to me, they are not mine. These are the thoughts of our society,” Denis Simachev said.

Simachev's designs can be found at boutiques in Paris, Milan, Tokyo, London and even Los Angeles.

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