Multi-million euro deal for Madge in St. Pete
Edited time: April 20, 2009 20:28
Madonna’s concert, which is due to take place on the Palace Square of St. Petersburg on August 2, has recently been insured for a sum of €6,000,000.
The Military Insurance Company (VSK) has secured the pop star’s concert from cancellation. The company insures the organizer from possible losses in case the concert is cancelled due to any possible reason.
The only performance of the American pop star’s global ‘Sticky and Sweet’ tour in Russia will be held on the main square of St .Petersburg right in front of the Winter Palace.
The tour has already beaten all records: during 2008 over 2,000,000 people in 58 cities of Europe and America attended Madonna’s concerts. The organizers say the Sticky and Sweet tour has already become a box-office hit.
In January 2009, Madonna announced her plans to continue the tour. St. Petersburg was added to the route on the pop star’s will.
The cost of entrance tickets varies from two to ten thousand rubles (from $60 to $295 approximately). About 20,000 tickets were sold during the first day of sales, Interfax reports.
Earlier, as the organizer of the show Planet Plus reported, the State Hermitage has allowed the concert on the Palace Square to go ahead. However the director of the Hermitage Mikhail Piotrovsky has underlined that the contract limiting the maximum volume of sound needs to be signed.
On top of Piotrovsky’s earlier request, the PMI music corporation has also guaranteed that the pop star’s show on August 2 won’t offend the moral and religious sensibilities of the citizens.
It’s not the first time the Military Insurance Company has insured such a huge musical event in the city. The Rolling Stones concert in St. Petersburg was insured by VSK. The concert was cancelled because one of the band members had been injured. At the time the insurance company repaid the losses of the organizers. It was the first precedent of its kind in St. Petersburg.
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