Unwrapping the riddle: Journalists give Russia pointers on image improvement

Moscow's pursuit of international status is making waves - but how are its efforts perceived around the world and indeed closer to home? Journalists from The Guardian, The Atlantic and Voice of America came together to answer that very question.

­Russia’s role in the international community is expanding, while the nation experiences a brain drain and a baby shortage.

Talented nationals are leaving the country for greener pastures, and families are remaining small.

The international perception of the country isn’t always the most positive, especially in light of recent domestic catastrophes.

So what should Russia do to change the world’s perception?

Miriam Elder from The Guardian suggested that Russia should first of all fix its content and then think about the image.

But even if Russia changes the content and improves its image, the country needs proper PR teams which will tell the entire world about all

Russia’s good sides, believes Olga Ivanova, who represented Russia beyond the Headlines.

Or is it better to see Russia one time than to hear about it 100 times?

Voice of America’s James Brooke’s remedy is the simple idea called "physical presence”. He says that lifting barriers for travellers, like visas or expensive tickets will do the trick.

Watch RT’s Lindsey France’s report.