Ukrainian-Parisian princess shakes-up fashion week
Published: 01 April, 2009, 22:29
Bright colors, chiseled cloth, leather, fur, silk and other materials – it’s ‘Retro in big city’ – the latest collection by Veronika Jeanvie working in prêt-a-porter deluxe and haute couture in Paris.
This collection was made especially for Russia.
click to enlarge Photo by Aleksandr Azarov, Artefact
Jeanvie always conceders the audience she works for: Russians like bright colors. In Europe and Paris they choose black. In America they like clothes to be decorated with crystals and in Ukraine they value hand-made embroidery.
Inspired partly by 1940-1950s style, and partly by a Russian poetess and politician, whose work says Jeanvie is “very emotional and make you reconsider many things”, the clothes are bright collection, and include the designer’s favorite material – metal.
“I travel a lot, many ideas come to me. This gives me inspiration. Whenever I have time I draw, choose fabrics or sew something”, she adds.
The designer says people often need something to shake them up. These shake-ups may be tough, but after this “a person starts acting at the speed of a rocket”.
click to enlarge Photo by Aleksandr Azarov, Artefact
She says haute couture and luxury are on demand.
Jeanvie used to work with Paco Rabanne, a celebrated fashion maestro who taught her, she says how to survive in the business.
“It was very hard to withstand the second and the third season in Paris, the audience becomes more and more demanding to a designer they have already seen”. But now the brand Veronika Jeanvie and Paco Rabanne have opened a boutique in Moscow and there are plans to open show-rooms in Geneva and Miami.
Diana El-Bakri, RT
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