Gerald Celente has earned his reputation as "The most trusted name in trends" by accurately forecasting hundreds of social, business, consumer, environmental, economic, political, entertainment, and technology trends. Gerald Celente, a Close Combat practitioner and black belt trainer, well understands the importance of proacting rather than reacting: "The first rule of Close Combat is to attack the attacker. Action is faster than reaction. The same holds true for the future. You know the future is coming … attack it before it attacks you."