Last night was the US vice presidential debate between Joe Biden and Paul Ryan. If you pay attention to the message, the commentary, the fact-checking, the alternative analysis and criticism, or even the horse race coverage, there may still be much that you are missing. What about the stuff that goes on behind the curtains, deep within campaign war rooms?
Well, campaigning has come a long way in the past twelve years. Specifically, technology and science has made available techniques and strategies to campaigns that were, until now, used far more extensively on Wall Street and other industries. The use of these technologies has enabled things like data mining, modeling and behavioral analysis of voters to target the electorate more efficiently, and with greater effect than ever before. These techniques have been particularly advantageous to "get out the vote" efforts, but much progress remains to be made. Our guest, the Victory Lab author Sasha Issenberg, says political campaigns have historically been resistant to innovation – he'll tell us how that has changed in recent years, particularly since the 2008 presidential cycle.
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