Spanish football team Real Sociedad showed their devotion to their fans during their latest La Liga game against Sevilla on Friday, when they took the field wearing jerseys bearing fans' names instead of the usual shirt sponsor.
Sociedad named the fan-appreciation initiative 'We carry you on our shirts.' Twenty-two names from the team’s 25,000-member fan club were chosen at random and placed on players' jerseys for Friday's game.
The gesture apparently gave Real Sociedad a boost, as they beat their opponents 2-1 and climbed to seventh place in the league ranks.
In a separate show of love for Real Sociedad devotees, 22 fan club members were picked to star in a television commercial.
Last season, a number of top Spanish squads did not have a shirt sponsor, forcing the clubs to get creative with their fundraising. Valencia emblazoned its jerseys with the team's Twitter address, while Sevilla charged supporters around 30 euro to have their faces used to create the numbers on the back of the team's shirts.
Meanwhile, league leaders Barcelona saluted a fellow team during their most recent away game against Valladolid. Both teams wore jerseys supporting Catalonia’s head coach Tito Vilanova, who was released from the hospital on Saturday after undergoing throat surgery to remove a tumor for the second time in two years.