“We created a magazine, called Pro Rugby, which is becoming more and more popular. There’s a special section in every issue which helps explain the various rules. But also we need to get more coaches involved. Four years ago, only 21 regions had rugby federations around the country, but now there are almost 70. The number of clubs has risen fourfold. We do all that we can to try and help people understand the sport, as interest is undoubtedly rising,” Vyacheslav Kopev said.

Steps are being taken to improve grass roots rugby in Russia. At present there are less than a dozen clubs in the country playing at a decent level, but rugby is slowly being introduced into schools and universities.

“The International Rugby Board have helped us out in trying to develop the sport. They've given us subsidies to open up academies. The first one was opened last year in Moscow, while this year we were able to open one in Siberia. The IRB also hold a number of seminars, which is especially important for coaches and referees.”

Vyacheslav Kopev

Russia have never qualified for the World Cup, but things could be about to change, which would also go a long way to raising the profile of the sport. Half way through their qualification campaign for the event in 2011, they sit second in their group, which means they have a chance of qualifying.

However, Kopev says they have a long way to go before they consider booking their tickets to New Zealand.

“We have performed well so far, but the next stage will be much harder. Before, countries like Romania and Portugal perhaps didn’t take us that seriously, but now they know we are a force to be reckoned with.”

In the long term, the key to the success of rugby in Russia could be the sevens format, as it is being included in the Olympic Games.

“For countries which are relatively new to rugby, like Russia, it's easier to develop sevens. It's a more dynamic sport, and there are fewer expenses. If rugby does make it to the Olympics it will undoubtedly help those countries who are trying to raise the sport’s profile, as there will be much greater financial help.”

However, if rugby is ever going to become popular in Russia, then the national team needs to be competitive. And the country can only improve if they play against the top nations.

“In the next 20 years, of course I would like Russia to be able to compete with the likes of England, Australia, France and New Zealand – but rugby needs to become a national sport. We have organized friendlies against the US and Canada, while in terms of clubs, we will be looking to try and compete in Europe’s second tier competition – the Challenge Cup – next season.”

It doesn’t help that most of Russia is covered with snow for half the year, and the countries stadiums and pitches aren’t in the best condition either, but there is a great interest in rugby, and if the federation continues to tap into this base, it will surely lay the foundations for Russian rugby to become much more successful over the next couple of decades.