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'Ku Klux Klan-like' England World Cup hoodie slammed

Published time: May 30, 2014 17:03
Edited time: June 27, 2014 08:00
Screenshot from http://direct.asda.com

Screenshot from http://direct.asda.com

A UK supermarket’s wearable England World Cup flag promotion provoked a storm across social media on Friday after the peaked white hood – supposedly designed to protect the wearer from rain – reminded many of the racist Ku Klux Klan.

One Twitter user named Kieran uploaded a picture of himself with the caption “Asda [supermarket] are selling wearable England flags, they look dodgy to say the least...”


Another user described the flag as “klantastic.”

The white supremacist Ku Klux Klan group is renowned for its violently aggressive stance against racial equality, as well as for burning crosses and carrying out horrific lynchings in the past.


The St. George’s Cross with the word ‘ENGLAND’ emblazoned across it is available on the ASDA supermarket website for three pounds ($5). Its description simply states: “Support England in the world cup with this unique wearing flag!”

A spokeswoman for the supermarket chain responded to the outrage.

“We know there's chatter on Twitter about our wearable World Cup flags, but it's simply a flag with a hood - nothing more, nothing less,” she said in a statement.

“We want customers to get behind the team without getting wet.”

The UK's right-wing English Defence League (EDL)was also a point of reference.

Last September the supermarket was made to donate 25,000 pounds ($42,000) to mental health charity Mind after selling a “mental patient fancy dress costume.”

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