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'Ku Klux Klan-like' England World Cup hoodie slammed

Published time: May 30, 2014 17:03
Edited time: June 27, 2014 08:00
Screenshot from

Screenshot from

A UK supermarket’s wearable England World Cup flag promotion provoked a storm across social media on Friday after the peaked white hood – supposedly designed to protect the wearer from rain – reminded many of the racist Ku Klux Klan.

One Twitter user named Kieran uploaded a picture of himself with the caption “Asda [supermarket] are selling wearable England flags, they look dodgy to say the least...”

Another user described the flag as “klantastic.”

The white supremacist Ku Klux Klan group is renowned for its violently aggressive stance against racial equality, as well as for burning crosses and carrying out horrific lynchings in the past.

The St. George’s Cross with the word ‘ENGLAND’ emblazoned across it is available on the ASDA supermarket website for three pounds ($5). Its description simply states: “Support England in the world cup with this unique wearing flag!”

A spokeswoman for the supermarket chain responded to the outrage.

“We know there's chatter on Twitter about our wearable World Cup flags, but it's simply a flag with a hood - nothing more, nothing less,” she said in a statement.

“We want customers to get behind the team without getting wet.”

The UK's right-wing English Defence League (EDL)was also a point of reference.

Last September the supermarket was made to donate 25,000 pounds ($42,000) to mental health charity Mind after selling a “mental patient fancy dress costume.”

Comments (22)


Theon Lyreal II 31.05.2014 12:34

Theon Lyreal II 31.05.2014 12:32

...'army food'.


Similar, I would imagine, to prison food. I'm sure it makes the transition from army life to prison life much easier.


Theon Lyreal II 31.05.2014 12:32

scalpfairy 31.05.2014 11:11

yea h maybe china just made them wrong and its our "stupid mentality" that makes you look so shite


Don't be too unkind. The weasel-like appearance of our national treasures is the result of deficiencies in the national diet, which anywhere else would be called 'army food'.


Theon Lyreal II 31.05.2014 12:28

conservative one 31.05.2014 11:23

[quote name='Theon Lyreal II' time='31.05.2014 10:34']

Truth is all governments are oppressive. It's only a matter of degree. If the world was full of people like me there would be no governments and no need for them.

[/quo te]

Ah, you're the other side of crazy? Got it.


You wish.

View all comments (22)
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