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Google gives up on Renewable Energy campaign
Published: 25 November, 2011, 23:24
Google gives up on Renewable Energy campaign
TAGS: SciTech, Internet, Information Technology, USA
Four years after Google launched a campaign to make renewable energy an affordable and mainstream alternative power, the Internet giant is tossing in the towel as their plan to help the world go green encounters a red light.
Google’s Renewable Energy Cheaper than Coal project is one of seven ventures that the Silicon Valley search engine has announced it will be retiring, four years after the company started the campaign that has since proven to be unsuccessful.
Back in 2009, two years after it was launched, the company’s then-Green Energy Czar Bill Weihl told Reuters that the campaign would use Google’s massive brains and budget on the green initiative in order to make renewable energy a viable alternative to fossil fuels.
"It is even odds, more or less," Weihl said back then. "In three years, we could have multiple megawatts of plants out there."
Now only two years later, however, the project is being aborted. In a statement regarding the ending of the Renewable Energy campaign and the six other Google programs, Senior VP of Operations Urz Hölzle says, “we're in the process of shutting down a number of products which haven't had the impact we'd hoped for, integrating others as features into our broader product efforts and ending several which have shown us a different path forward.”
“At this point, other institutions are better positioned than Google to take this research to the next level.” Adds Hölzle. Weihl, who pushed the campaign back at its beginning, left Google earlier this month.
In addition to the retiring of the Renewable Energy Cheaper than Coal project, Google is also halting work with Google Knol, Google Search Timeline, Google Gear, Google Friend Connect, Google Bookmarks Lists and Google Wave. Development with Wave was abandoned earlier this year, and only in recent days did the company reveal that it will also soon be eliminating Google Buzz, their unsuccessful attempt to compete with social network sites including Facebook and Twitter that was launched less than two years ago.
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Majed wrote in#5
i don't agree to the term fossil fuels, they are not made from fossils but from processes in the ground, i'd rather call them petro chemical fuel. empty abandonded wells revisited have been discovered to be replenished with fuel once more and its not because of fossils. the planet is full of oil but their just not opening wells to keep the prices high. golbal warming has proven to be propaganda as temperature has been cooling done since 2000 and C02 doesn't cause temperature to rise but the sun does. if clean energy costs more then it is not an alternative currently.
When oil was plentiful, a person could get 100 dollars for every dollar invested in oil drilling, today its about 2 to 1 because the only oil that's left is low quality tar-sand and is very costly to refine; or there's the option of building a multi-billion dollar rig dragging it into the ocean and risking a giant oil spill and the livelihood of those that live off the ocean. 'Fossil' refers to any remains or traces of organic life from another geologic age, regardless of chemical alterations. Also, climate change is much more complicated that just checking the temp. Out of all the people not to trust these days, credible scientists are probably last on my list.
i don't agree to the term fossil fuels, they are not made from fossils but from processes in the ground, i'd rather call them petro chemical fuel. empty abandonded wells revisited have been discovered to be replenished with fuel once more and its not because of fossils. the planet is full of oil but their just not opening wells to keep the prices high. golbal warming has proven to be propaganda as temperature has been cooling done since 2000 and C02 doesn't cause temperature to rise but the sun does. if clean energy costs more then it is not an alternative currently.
@Majed
You are worse than an ignorant. All those global warming deniers are evil as they are for destruction and pollution instead of the urgent need to stop this suicide.
When you say "CO2 does not cause heating, the Sun does" you are proving to be a retaarded (double a), that is you speak and write around out of your ignorance and you do so because you have your own private agenda as to how you like to live, you would cut the trees around your house so that you can play golf for a couple of weeks until you get bored, set a forest in fire to see the catastrophe going on, that is your psychological profile.
As the Sun rays reach the Earth they rebound back upwards, but not anymore at ultraviolet frequency but at infrared frequency. This IR is the one that cannot get through the layer of CO2 that envelopes the Earth, it gets trapped and stays and it is responsible for the melting of the poles and the climate catastrophes. You evil is magnified by the fact that mankind has polluted more in the last 100 years than in the whole history of man. Yet you become deaf to this fact.