RT’S ONLINE AUDIENCE APPROACHES 50 MILLION UNIQUE USERS MONTHLY
MOSCOW, FEBRUARY 29, 2016 – RT's total monthly online audience jumped to 49 million unique users, according to a comScore study of RT's consumption via PCs, mobile devices and YouTube worldwide. RT maintains its position as a world leader among non-Anglo-Saxon international TV news channels, ahead of Al Jazeera, Deutsche Welle, Euronews and others in terms of worldwide PC audience.**
According to comScore, a global media measurement and analytics company, the aggregate number of unique users for all of RT's websites and YouTube accounts was 49 million in November 2015. The biggest share of RT’s online audience comes from the USA: 9.1 million people (19%) accessed RT’s content via its website, mobile apps and YouTube channel in November 2015.*
RT also remains the top non-Anglo-Saxon international television news station in terms of online desktop audience, ahead of such major international news media organizations as Al Jazeera, Deutsche Welle, Voice of America, Euronews, France 24 and Japan's NHK.**
comScore, which measures online traffic from PCs and mobile devices across multiple online platforms, has assessed the audience of RT's websites and YouTube accounts in English, Russian, Spanish, Arabic, French and German. Additionally, comScore results show that RT's Spanish website is ahead of the Spanish versions of CNN and Deutsche Welle, while RT's Arabic website is ahead of the Arabic sites of Sky News, Deutsche Welle, BBC and CNN.***
RT's online content is also popular in the network's key markets. In the US, RT is ahead of Al Jazeera, Deutsche Welle and Sky News, and in Britain it has surpassed Fox News, Al Jazeera, Euronews and Voice of America. Both US and UK markets show a high ratio of mobile consumption of RT content – in the US 59% of RT.com’s unique users come from mobile devices, while in the UK this indicator jumps to 66%.
* comScore study GDAN, 15+, worldwide, PC+mobile+Youtube, November 2015.
** According to RT's custom-defined ranking based on comScore MMX data, 15+, worldwide, PC only, Total Unique Visitors, November 2015.
*** cnnespanol.cnn.com, dw.com/es, skynewsarabia.com, dw.com/ar, bbc.com/arabic, arabic.cnn.com respectively.
