Struggling to stay afloat in China: RT’s Boom Bust on rivals taking a bite out of Apple
US tech giant Apple has cut prices of various iPhone models in one of the world’s hottest smartphone markets, China, by 300 to 500 yuan (about $44 to $75).
The price of the company’s flagship product is under significant pressure due to lagging demand for pricy smartphones in China.
RT’s Boom Bust notes that more affordable smartphone models from rival local firms, including Huawei, seem to be gaining a strong foothold.
The Trump administration’s trade fights have added to Apple’s misfortune, threatening to snap the company’s globalized supply chain, creating uncertainty and pushing up the price of inputs.
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