Aeroflot, Russia’s largest airline, is looking to tap into the budget airline market, and will reportedly create a low-cost carrier by 2014.
So far the business plan is in a nebulous stage, but the carrier-
‘Loukostera’ will offer customers tickets 20-40 percent cheaper
than traditional airlines, and will be based either at
Sheremetyevo or Vnukovo airports in Moscow, both Aeroflot hubs.
The Board of Directors of ‘Aeroflot’ have recognized the
necessity of a low-cost carrier as part of the company’s overall
business strategy. The ‘core product’ will differ greatly from
the flagship Aeroflot, and will be a separate entity, Kommersant
reports.
The new airline will first develop the most profitable routes
across Europe, and later develop local and regional destinations.
In May, Vitaly Saveliev, general director of Aeroflot, said that
Loukostera will use medium-range aircrafts in Aeroflot’s fleet,
likely the Airbus A320 or Boeing 737.
The creation of a new airline with a London-Moscow route would
require some tweaking of current regulations, which the Minister
of Transport Maxim Sokolov has approved.
The Air Code and aviation rules would also need to be tweaked to
introduce non-refundable tickets and clearance for airlines to
not serve meals on board.
Low-cost airlines descend on Moscow
Aeroflot is already an approved airline under a bilateral agreement between Russia and the UK, and Loukostera would also be covered under this.
EasyJet, Europe’s second largest low-cost airline has already launched a cheap alternative between Moscow and London, as it spreads its influence across the continent with more business-oriented routes. EasyJet operates out of Domodedovo airport, south of Moscow.
Dublin-based Ryanair, Europe’s number 1 budget carrier, does not yet operate to Russia.
Starting in September, Hungarian budget airline WizzAir plans five weekly flights between Budapest and Vnukovo airport. The airline will open a subsidiary in Russia in the summer of 2014, but even with three airports, space is a still a premium in Moscow.
New budget airport
The majority of Aeroflot flights fly out of Sheremetyevo airport
north of the capital, and some fly out of the Vnukovo in the
southeast. The third airport is Domodedovo in the south.
The Russian government has spent billions of dollars revamping
all three airports, in preparation for future privatization sales
pegged to start in 2016, however, runway space is still limited
for expansion of new airlines.
Prime Minister Dimitry Medvedev has suggested building a new
airport, 100 kilmoters southwest of the city center, and 67
kilometers from Vnukovo airport, whose investors are interested
in buying the airport.
Medvedev envisions the new airport in Yermolino as a hub for
expanding low-cost airlines that want to open shop in Moscow, and
signed a directive that allows UTair, a major Russian airline, to
use the site for low-cost flights.
The Kuluga region mayor, Anatoly Artamonov, said the airport
could also be used for freight, which would free up space at
Moscow’s three already overloaded airports. The region would need
to attract an estimated $926 million in investment for the
airport to become a freight hub.
Sokolov has proposed other regional airports -in Vladimir and
Tver- could become home to Aeroflot’s new low-budget carrier.
Aeroflot will become the official airline of Manchester United football club next five years, the club’s first sponsorship from a Russian company.
Aeroflot began operation in 1923 as the national Soviet airline,
and is celebrating its 90th anniversary this year. The airline
flies to 187 countries and in 2012 serviced 17.7 million
passengers.