Israeli maternity hospital under fire for ad depicting fetus as saluting soldier

24 May, 2018 14:23 / Updated 7 years ago

An Israeli maternity ward has placed an advertisement in a newspaper which depicts a fetus in utero wearing a beret while performing a military salute, sparking furious reaction online.

The advertisement for Lis Maternity ward, part of the Tel Aviv Sourasky Medical Center, features a caption in Hebrew, reading: “Received the Presidential Award of Excellence, 2038.” The full-page ad appeared in the Makor Rishon newspaper on May 18 - an online version of the paper can be seen here (the advertisement in question appears on page F27).

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RT.com has reached out to Ichilov Hospital and Makor Rishon for comment.

The striking image sparked an angry reaction on social media. Jewish Voice for Peace shared a news article about the ad along with the message: “Give peace a chance Israel.”

Pro-Palestinian activists took a dimmer view of the maternity ward’s decision and offered a more cutting analysis. Author Ali Abunimah shared the image in a tweet, saying: “They teach their children hate, domination and apartheid from before they’re even born.”

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