RT’s #1917LIVE book wins Adweek's Project Isaac Award for Print Invention

RT among just 20 winning works at the 6th Adweek Project Isaac Awards which recognizes “campaigns that rocketed brands to new heights, propelled by a potent mixture of innovation, creativity and technology”.

“#1917LIVE: The Russian Revolution in Tweets” is an interactive book – a limited print edition aimed at helping students and history lovers educate & learn about the Russian revolution of 1917. It was published following a year-long community-driven history roleplay on Twitter where anyone could join and tweet as a historical character who lived through the Russian revolution.

#1917LIVE is the first campaign to be honored with the prize in the Print Invention category since Adweek launched the award in 2013. This years jurors included top professionals in the industry from Havas Media, BBDO, Bloomberg Media Group, 360i and others.

“This is our second Adweek Award this year and it’s a great honour to us – Adweek is one of the leading and most popular publications in the industry and their awards always have a very strong judging panel.” #1917LIVE creative producer Kirill Karnovich-Valua said.

Project Isaac Awards Honorees “follow a trajectory, using big ideas and novel delivery systems to transport consumers on remarkable journeys of discovery.” #1917LIVE book is among top advertising companies and brands including giants McCann New York with their Fearless Girl campaign, HBO's Westworld village in Texas for SXSW & INTEL's 2018 Pyeongchang Olympics drone show.

This year’s Gravity winner is McCann New York’s “Astronaut Reality Helmet” for the Nat Geo Channel. It displays inspired scope and vision, harnessing cutting-edge tech (VR) and original invention (25 replica space helmets were built with internal projection systems) to create a literally out-of-this-world experience.

#1917LIVE is a multi-award winning history project from the team behind #Romanovs100. The 3-time Cannes Lions finalist boasts an impressive awards collection including a Webby, a Shorty, Shorty Social Good, Adweek Arc Award, an Epica, Clio, Digiday and more. The team's goal is to make education entertaining, interactive and accessible to all. 

Both educational history projects #Romanovs100 & #1917LIVEhave entered the South by Southwest Festival and you can help the team win a panel there by casting your vote HERE.