IDF strike on AP tower during Gaza conflict was ‘self-inflicted public relations terror attack,’ former Israeli general says

An IDF airstrike, which demolished a building in Gaza that hosted the offices of the Associated Press news agency in May, was a mistake, according to a former Israeli general who led a probe into PR issues related to the conflict.

The 12-story Al-Jalaa tower in Gaza City was brought down on May 15 during an 11-day flare-up between Israel and the Palestinian armed group Hamas. The Israel Defense Forces (IDF) said the building that housed the offices of US news agency AP, Al Jazeera and other international media had been used by militants to disrupt the operations of Israel’s Iron Dome missile defense system. There were no deaths as a result of the attack, as those inside had been warned about it and given time to evacuate, but the tower was completely destroyed.

The aftermath of an IDF strike on a Gaza City tower that hosted the offices of AP and Al Jazeera. © Reuters / Mohammed Salem

“Not everyone in the IDF believes this, but I am convinced that this was a mistake,” said Nitzan Alon, the former head of IDF Operations, who led a military investigation into how the IDF handled its public relations during the Gaza conflict.

“The operational benefit wasn’t worth the damage that it caused diplomatically and in terms of perception,” Nitzan insisted during a conference hosted by Tel Aviv’s Institute for National Security Studies on Sunday.

Bringing down the tower with the AP offices was equivalent to a self-inflicted ‘public relations terror attack’ and an own goal.

Israeli strikes in densely populated Gaza during the conflict have already faced widespread international condemnation, but after the AP tower attack even American lawmakers who always backed the Jewish state joined the chorus of critics. 

Back then, US Senator Robert Menendez – described by the media as “one of the most pro-Israel lawmakers on Capitol Hill” – said that he was “deeply troubled by reports of Israeli military actions that resulted in the death of innocent civilians in Gaza as well as Israeli targeting of buildings housing international media outlets.” He called for those responsible to be held accountable.

US President Joe Biden also expressed his concerns over the safety of journalists in Gaza during a phone call with then-Israeli PM Benjamin Netanyahu, according to the White House.

In his comments, quoted by the Times of Israel newspaper, Nitzan acknowledged that “IDF’s success in terms of public relations was very, very limited” during the whole Gaza conflict, blaming poor communication within the organization as well as between the military and Israeli government ministries.

Following the destruction of the Al-Jalaa tower, AP President and CEO Gary Pruitt said his organization “had no indication Hamas was in the building or active in the building.” He insisted that the IDF knew that AP’s bureau was located in the tower, adding that everybody in the agency was “shocked and horrified” by the attack. “The world will know less about what is happening in Gaza because of what happened today,” Pruitt pointed out.

Al Jazeera’s acting director-general Mostefa Souag slammed the Israeli bombing as a “war crime” that was aimed to “silence the media and to hide the untold carnage and suffering of the people of Gaza.”

The exchange of fire between the IDF and Hamas in May resulted in the deaths of more than 254 Palestinians in Gaza, including 66 children, according to the UN. The death toll from the conflict on the Israeli side stood at 12 people, including two children, who were killed by rockets coming from Gaza.

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