People jump to their deaths trying to escape massive resort fire (VIDEOS)

A huge fire engulfed the Grand Diamond City Hotel and Casino complex in the popular Cambodian tourist city of Poipet, near the border with Thailand, on Wednesday night.

Nhem Phoeng, a top official at Poipet town hall, told the Phnom Penh Post that more than “more than ten people died” as of 9:10 am local time, and over 30 were injured, many of whom were transported to Thailand and hospitalized there.

Phoeng added that most of the victims were Cambodian and Thai employees.

Videos posted on social media appear to show people sitting on window sills and falling to the ground while trying to escape. Peerapan Srisakorn, an official at the Aranyaprathet Rescue Foundation, told CNN he saw two people die and several break their legs after jumping from the burning building.

The fire raged for more than five hours, according to Major General Sithi Loh, the provincial police commissioner. Police said that 400 people were believed to have been inside the building when the blaze broke out.

Kun Kim, vice president of the National Committee for Disaster Management, was quoted as saying that helicopters and army commandos aided the rescue efforts.

According to AFP, Poipet’s casinos are popular with visitors from Thailand, where most forms of gambling are illegal.