As Europe goes deeper into recession a Spanish company has found a way to cash in on the crisis. A mattress with a built-in safe is claimed to spare one from insomnia and financial fears.
Spanish company My Mattress Safe advertises its invention with
the slogan “Your money is close to you.”
The whole advertising campaign capitalizes upon public distrust of
the banking system and the financial anxieties of Spaniards.
"You see, we've got big economic problems in Spain, and people
have really lost confidence in the banks," the creator of the
peculiar mattress, Paco Santos, told NPR’s blog.
So the campaign emphasizes all the conveniences of having a
built-in safe in your mattress.
“Your money is always available anytime that you are at
home,” the company website reads, adding that “you can enjoy
your money for as long as you want and without risks.”
Santos was laid off from the Spanish biggest mattress
manufacturer three years ago and started his own company - Descanso
Santos Suenos.
The mattresses sell for 875 euro each (approximately US$1,120), and
despite the Spanish deepening financial crisis, are in high demand,
Santos asserted.
Meanwhile, the unemployment rate in Spain has hit a record high 26
per cent with one in four Spaniards finding themselves out of a
job. The country has been experiencing a wave of mass protests as
people demand social and financial justice.
If someone managed to retain some trust into the banking system, it
was all vanished with the recent financial turmoil in Cyprus, just
another nation suffering from the crisis battering Europe. Major
clients of one of the Cypriot biggest banks may now lose up to 60 per cent of their deposits.