The campaign team for US Democratic presidential candidate Kamala Harris launched a custom map for the popular video game Fortnite on Monday, in an apparent bid to reach out to a younger audience.
The map, called ‘Freedom Town, USA’, loosely resembles New York City with the Statue of Liberty overlooking clusters of skyscrapers in the middle of an ocean. The location is filled with Harris slogans and decorations in the colors of the US flag.
“Squad up, go vote,” the Harris campaign said on X on Saturday while unveiling the map, with the tagline “fight for freedom” and a song by rapper Megan Thee Stallion, who performed at a Harris rally in Atlanta in August.
The map also references Vice President Harris’ campaign pledges, such as tax breaks for small businesses and affordable housing. The move comes amid a broader effort by the Harris campaign to reach out to gamers and younger voters in general.
Other steps involved the ‘Geeks and Nerds for Harris Walz’ fundraiser, during which Harris’ running mate, Tim Walz, played Madden NFL and Crazy Taxi with Democratic Representative Alexandria Ocasio-Cortez. The campaign has also placed advertisements in mobile games, sports betting platforms, and on YouTube.
With just a week left before Election Day, Harris and her Republican rival, former President Donald Trump, have been collecting celebrity endorsements. Tech billionaire Elon Musk began speaking at Trump events last month, while pop star Beyonce endorsed Harris at a rally on Friday in Houston.