The cost of going woke

On this episode of The Cost of Everything, we take a closer look at how true the phrase "Go Woke, Go Broke" is. When can social ideologies get involved with and, in some cases, wreck business decisions? Host Christy Ai asked finance expert Aquiles Larrea if companies are better off altering their branding every couple of years to stay in tune with cultural shifts, or if they should stay true to their nature. Later in the show, marketing expert Dr. Abas Mirzaei analyzed why certain brands go woke and go broke while others don't go woke but still go broke.