‘Getting aHEAD of themselves’: Embarrassment as Djokovic racket sponsor congratulates him on Australian Open win BEFORE final

Novak Djokovic’s racket sponsor has declared him the winner of the Australian Open... one day BEFORE he is due to play in the tournament final against Russia’s Daniil Medvedev.

In an email, Head congratulated the Serbian star on claiming his ninth title in Melbourne despite the fact that the game hasn’t taken place yet.

“Congratulations Novak. Relentless speed. Record-breaking 9 time Australian Open champion,” read the message, which was shared on Twitter by tennis journalist Ben Rothenberg.

The brand’s confidence is quite understandable because Djokovic has won eight Australian Open trophies, never losing a final.

However, Sunday's opponent Medvedev is on a remarkable 20-match winning streak and is widely tipped to upset the world number one.

After realizing its mistake, Head sent a follow-up email wishing the player the best of luck in the title decider.

“Oops – we got ahead of ourselves!” the apologetic message read. “What we meant to say is... Good luck Novak in the 2021 Australian Open Final.”

The final is set to take place on Sunday with Medvedev vying for his maiden Grand Slam title.

Djokovic, who is eyeing his 18th Grand Slam, leads their head-to-head meetings 4-3, but Medvedev has won three of their past four meetings and is eyeing a chance to level the scores on Sunday.