#EdBallsDay: Former Labour MP’s Twitter fail still trending 6 years later
Friday is Ed Balls Day – an annual celebration of one man’s simple Twitter fail and the viral movement it created.
Ed Balls, the Labour politician and one-time shadow chancellor of the exchequer, found himself propelled to fame beyond politics when he innocently tweeted his name on April 28, 2011.
Ed Balls
— Ed Balls (@edballs) April 28, 2011
Then the MP for Morley and Outwood, Balls was reportedly searching for a news article about himself on Twitter when he inadvertently tweeted his own name. His post – now retweeted more than 90,000 times – caused quite a stir online.
Reveling in schadenfreude, Twitter users set up an online campaign ahead of the second anniversary of the tweet, thus ensuring the internet would never forget Ed Balls.
While the former MP has 240,000 followers, this has no doubt been partly due to his continued viral success stemming from his appearances on Britain’s Strictly Come Dancing – a stint that included a memorable performance of South Korean dance craze ‘Gangnam Style.’
Celebrations are already in full swing with Liberal Democrats leader Tim Farron even taking a break from campaigning ahead of the snap general election in June to wish his followers a ‘Happy Ed Balls Day.’
Happy Ed Balls day pic.twitter.com/zLn8bOsjG7
— Tim Farron (@timfarron) April 28, 2017
However you spend your Bank Holiday weekend, enjoy today. Happy #EdBallsDay !! pic.twitter.com/3c7CZpmnvK
— Newark Police UK (@Newark_Police) April 28, 2017
Just left my milk and cookies out for @EdBalls when he visits tonight! #EdBallsDaypic.twitter.com/AV2hHLuk6v
— Paul Cruikshank (@PAShanky) April 27, 2017
Happy #EdBallsDay everyone - the Balls may have gone but his legacy lives on! pic.twitter.com/WS0dW3m8sl
— Bob Miller (@hctbn) April 27, 2017
Kind of sad that Jesus has been written out of #EdBallsDay altogether due to political correctness
— Esther Webber (@estwebber) April 28, 2017
Happy #edballsdaypic.twitter.com/Vo2DAFMcUJ
— David Schneider (@davidschneider) April 28, 2017
Others are calling for Labour Party leader Jeremy Corbyn to include the celebration in his proposal for four new public holidays.
Corbyn missed a trick not making #edballsday one of his four new bank holidays pic.twitter.com/kJfKB9iqGi
— Shehab Khan (@ShehabKhan) April 28, 2017
I hope Ed Balls Day is one of Corbyn's proposed holidays. We need national unity now more than ever.
— Stephen McGann (@StephenMcGann) April 28, 2017
Of course a number of brands have been jumping on the back of the Ed Balls bandwagon, prompting complaints that the ‘sacred day’ is being commercialised.
We've just taken delivery of our latest 7-Ed-7. #EdBallsDaypic.twitter.com/9Kx7K0qoPC
— Virgin Atlantic (@VirginAtlantic) April 28, 2017
TwistED DoughBALLS. #EdBallsDaypic.twitter.com/FwTWc82XHD
— Domino's Pizza UK (@Dominos_UK) April 28, 2016
I, for one, loathe the commercialisation of #EdBallsDay – we should be teaching our children the real values behind such a sacred day.
— Charlie (@chralie) April 27, 2017
Balls has happily played along with the celebrations, even going as far as baking a cake last year to mark the event’s five-year anniversary.
Good grief.. but how could I say No? RT @YvetteCooperMP We've insisted he bake a cake. How else would you celebrate? pic.twitter.com/tfm7aKTLIs
— Ed Balls (@edballs) April 28, 2016
Earlier, Friday, the Twitteratti waited with bated breath for Balls to tweet.
A nation waits, hopefully, expectantly, for the holy tweet. Last tweet 4 days ago. The tension is palpable. When will it come??#edballsdaypic.twitter.com/ZEu4qPH2Cc
— Claire (@Novembervivi) April 28, 2017
And when he finally did, he didn't disappoint, returning to Asda to recreate the viral moment.
Ed Balls - Six Years On ... pic.twitter.com/A35QtqKmSW
— Ed Balls (@edballs) April 28, 2017