He thinks that free, objective news is something that’s very important in Georgia right now and his plans concerning the TV channel are very ambitious. “I have six years’ experience in running a television channel, which I will gladly share with Maestro,” says Kitsmarishvili. “After the channel begins in its new format, I don’t think the government will sleep soundly at night.”

Kitsmarishvili launched the now pro-government “Rustavi-2” channel thirteen years ago – and is largely responsible for turning the network into the country’s most-popular media source. He has the same plans for Maestro, with editorial freedom as its basis.

“I work with all those who cannot get access to other channels to voice their opinion openly; journalists who do independent investigations and those who are extremely qualified in their job, but are not welcome on other channels,” states Mamuka Ghlonti, Maestro channel director.

The government itself, surprisingly, also praises Maestro’s new owner. And it’s already worried about the influence the channel could call up.

“He’s experienced. He built up a TV channel once and is capable as a politician. Everything depends on what this TV station will do,” Gigi Tsereteli, the Georgian parliament majority leader told RT.

Right now, the channel’s makeover is still in the works. It is yet to get a new studio and work out its programming. But once it gets going, Maestro, hopes to live up to its name and become the conductor to a chorus of independent – and objective – journalists in Georgia.