Keep up with the news by installing RT’s extension for . Never miss a story with this clean and simple app that delivers the latest headlines to you.


Monsanto's ‘healthier environment’ ads banned in South Africa

Published time: March 21, 2014 23:03
Edited time: March 23, 2014 13:36
AFP Photo/Philippe Huguen

AFP Photo/Philippe Huguen

The Advertising Standards Authority (ASA) of South Africa has ordered biotech titan Monsanto to withdraw its ads on local radio in which the company boasts the supposed benefits of GM crops, including a “healthier environment” and “more food sustainably.”

The authority's order for Monsanto to withdraw its commercial on Radio 702 will take immediate effect, according to a press release on the entity's website.

According to the ASA, the claims made by the leading producer of genetically engineered crops are unsubstantiated.

The move follows a complaint to the ASA lodged by the African Centre for Biosafety (ACB) about the commercial.

In the ads, the agricultural giant claims that GM crops “enable us to produce more food sustainably whilst using fewer resources; provide a healthier environment by saving on pesticides; decrease greenhouse gas emissions and increase crop yields substantially.”

The compliant was supported by Judith Taylor from the environmental and anti-nuclear organization Earthlife Africa, according to the ASA.

Monsanto responded to the complaint but was unable to provide input from an independent and credible expert confirming the ostensible benefits of GM crops, as is required by South African advertising law.

“We are elated with this decision. Monsanto has already been warned by the ASA as far back as 2007, that it needs to substantiate its claims from an independent and credible expert in the matter of GM Food/M Wells/ 8739 (18 June 2007) regarding its claims of the so called benefits of GM crops. However, it appears Monsanto does not have much regard for South African law as it is hell bent on disseminating false information to the South African public, “ said Mariam Mayet, executive director of the ACB, according to its press release.

The ASA has warned Monsanto that “it should ensure that it holds proper substantiation for its advertising claims” or risk the expansion of further sanctions on the company – the products of which have already been banned in several countries.

France is among those countries which have enacted a recent ban. The nation's agricultural ministry on Saturday banned the sale, use, and cultivation of Monsanto’s genetically modified maize MON 810. France insists that GM crops pose significant environmental risks. Another ban was imposed by China when the country last year refused no fewer than five shipments of American corn allegedly over concerns that it could have been tainted by a biotech variety of the crop.

Comments (21)


Carolin Marguerite 12.04.2014 15:47

You all think that it's a win to ban GM's? What about the current agricultural practices? All the pesticides and fertilizers used? I definitely do not support Monsanto but if there were possibilities to implement OGM which had clear benefits such as using less pesticides, creating higher yield by independent laboratories, i would be for them. There is demand and their will be more demand, GM can help to achieve the target of intensifying agriculture instead of expanding it into still functionning ecosystems which are very important in absorbing CO2 emissions.


Halayna Tetreault 27.03.2014 16:39

Their claims that GMs help reduce the amount of pesticide and herbicide are completely accurate. in fact the only thing truly wrong with GMOs is the lack of communication between the scientists and consumers. Monsanto is far for "Monsatan" as they have created many GMs such as golden rice, which would've helped improve vitamin A deficiency rates in Africa; however green peace bombed the test plots, and felt that their opinions should triumph the needs of millions of malnourished and starving people.


abinico arts 25.03.2014 23:38

Funny how Monsanto keeps misspelling its name "MonSatan." ;

View all comments (21)
Add comment

Authorization required for adding comments

Register or



Show password


or Register

Request a new password


or Register

To complete a registration check
your Email:


or Register

A password has been sent to your email address

Edit profile



New password

Retype new password

Current password



Follow us

Follow us