RT's online news 'more social' than CBS, Bloomberg and WSJ

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Published time: October 29, 2012 19:44
Edited time: October 30, 2012 10:00

RT's Facebook page is a prime spot for social networkers to keep up with the latest news

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Internet, Mass media, Social networks

Besting the Wall Street Journal and outflanking CBS News, RT has ranked 27th among 5,000 English-language newspapers when it comes to attracting likes, shares and comments on Facebook.

New media have created new metrics to judge which news stories matter around the world, and there are many ways to measure a website’s success – from page views to unique visitors. But there is no better way to judge what matters to audiences than their desire to pass on what they’ve read to others instead of just clicking onto to the next thing without a second thought.

When it comes to where people go on the Internet to let their voices ring out, Facebook is the veritable worldwide hub of social networking.

While Twitter, Tumblr and Pinterest have a rightful place in measuring a news organization’s impact on the web, Facebook is the optimal spot to check the social networking pulse.

Recognizing this, NewsWhip has developed a content-finding system to see which of the 5,000 leading English-language news sites are getting the most likes, comments and shares for their stories on Facebook.

For the month of September alone, RT garnered 559,482 such interactions, leaving such established media institutions as CBS News, Bloomberg, Mother Jones, Rolling Stone, the Wall Street Journal and the Washington Times in its wake.

Several old media stalwarts have managed to reinvent themselves and stay relevant in the digital world as others fall by the wayside. But the ever-changing nature of the digital era is perhaps best represented by the fact that RT is one of many news outlets to take the media landscape by storm in under ten years in existence.

RT also holds its own amongst those with the greatest number of stories with over 100 Facebook interactions over the same period, taking 28th place with at least 100 people clicking like, share or comment on 349 of our stories.

As the world’s leading news organization on YouTube, according to a Pew Research Center poll published in July, the people have voted once again: RT remains a powerful force for those seeking to question more.

The biggest sites in social publishing (Image from http://www.buzzfeed.com)

How do you rank the world’s most social news sources. (Image from http://blog.newswhip.com)

Comments (8)

mikael (unregistered) 31.10.2012 09:48

So the childhood is over and the next phase will be more intressing than the last, so far its been more like robbing aples from a blind nabo.
TV is on its way out into the past, the present is the nett and therby is the future to.
I dont personlay watch the TV anymore, it just hangs there.

When national intresses becames more obvious RT becomes more difused, understandable, maybe, but not a notion to build up credibility.
The issue is to what extent, is RT letting it self be an Open source or as I like to call it, a focal point. I know that the presure will increas, the attacs on the staf will increas, the flow of "NGO"s like the utterly obvious case regarding controlled oposition was Al Jazeera, and Tunis/Libya/Egypt/Qa tar/Saudi a.s.o.

Comentarys are always usefull, no matter how obscure they may apear, many people belive in issues far out of reality, like the "slaughter of the slavic race" drivel served on the YouTube. Even Russian "nationalists" dont know the truth about Russian people.
To mutch Vodka and to mutch stupid people, cobined they are a formidable force, and sould not be underestemated.

I follow your site, because of Russian Int. relations and articles, and I like that, and give us more on Russian history and people.
To a person like me, that have been in other parts of Russia then Moscow and St P.burg and knows more, thats a part thats missing, in regard of promoting Russia.

peace

Undo

Wally Wombat (unregistered) 31.10.2012 08:45

Why dont you try telling us whats really going on in Russia.What about Vladimir Pozner and his report on channel one about Leonid Razvozzhayev.Or about the priest Alexei Podobedev and the car accident

Undo

9ke9 (unregistered) 31.10.2012 01:25

far from being suprised , im suprised at the number of sites that literally give the market zero opportunity to feedback , the reason i suspect for the numbers discrepency is with regard to the source of the data , FB while important because of its sheer size , is incrrasingly " maturing" in the market in this regard especially as its now listed status will drive the business model to monetize its market. essentially RT is rising faster than these numbers indicate .RT needs the market to help as the market needs RT for a balanced relevant news source .

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